Find out if your snack brand is retail-ready
Submit your brand. Get an AI-powered score across 6 commercial dimensions — brand clarity, differentiation, packaging, retail readiness, trend alignment, and founder narrative. Results in 60 seconds.
How it works
Submit → AI evaluates → Get your report.
1. Submit your brand
Fill in a short form - your brand name, category, stage, description, and links. No pitch decks required.2. AI evaluates it
Our model scores your brand across six commercial dimensions — the same lens a retail buyer or investor would use.3. Get your report
Receive a detailed evaluation by email: scores, strengths, gaps, your positioning statement, and a 90-day action plan.
Free vs Full Evaluation
Free - Your Brand Score
Overall score out of 100
Score label
Brand snapshot summaryFull Evaluation - $49
Complete score breakdown across all 6 dimensions
3 strengths with commercial explanation
3 gaps with specific fixes
Positioning recommendation
Your retail pitch - word for word
Competitor context
Which retailers you are ready for right now
90-day action plan
Submit your brand for free. Upgrade to the full evaluation directly from your score email.
Who it's for
Built for founders at every stage.Pre-launch founders
Stress-test your concept before spending on packaging or production.D2C brands eyeing retail
Find out exactly what needs fixing before approaching a buyer.Founders before a pitch
Know your brand's commercial narrative cold before investor meetings.Existing retail brands
Get an outside perspective on where your positioning is leaking.
@getnibl
Ready to see your score? Your evaluation arrives by email in under 60 seconds.
